No, Yes, Yes, Yes

So the big Calvin Klein reveal for their new X collection was a real letdown.  First, Kellan Lutz's much hype pics are very underwhelming.  Second, the big red X in the middle of the ad reminds me of an editors big red x mark when something is rejected. Like a big NOT. I know the underwear collection is called "X," but still, bad design.  They needed to make the X a lot smaller and Kellan's bulge a lot bigger.  Rule number one when you're trying to sell underwear is always make the bulge big.  Overall the design and pics get a big fat red F.

The Kellan pic gets a big no.  

From left to right in the pics below. Actor Mechad Brooks, Spanish tennis player Fernando Verdasco, and hot Japanese soccer superstar Hidetoshi Nakata gets a yes, yes, yes.