So the big Calvin Klein reveal for their new X collection was a real letdown. First, Kellan Lutz's much hype pics are very underwhelming. Second, the big red X in the middle of the ad reminds me of an editors big red x mark when something is rejected. Like a big NOT. I know the underwear collection is called "X," but still, bad design. They needed to make the X a lot smaller and Kellan's bulge a lot bigger. Rule number one when you're trying to sell underwear is always make the bulge big. Overall the design and pics get a big fat red F.
The Kellan pic gets a big no.
From left to right in the pics below. Actor Mechad Brooks, Spanish tennis player Fernando Verdasco, and hot Japanese soccer superstar Hidetoshi Nakata gets a yes, yes, yes.
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